Google most valuable brand in 2016!

As every year, the communications agency MillwardBrown published a list of the 100 most valuable brands in 2016, the so-called "BrandZ Top 100 Most Valuable Global Brands". In doing so, the Google brand has once again left the Apple brand behind and has even increased its lead.

Google is the world's most valuable brand with an estimated brand value of 229.189 billion USD ahead of Apple (228.460 billion USD) and Microsoft (121.824 billion USD). The most valuable German brand remains SAP in 22nd place with a brand value of over 39.023 billion USD.

These examples clearly demonstrate that the registration and maintenance of brands can create significant corporate assets.

You can download the entire BrandZ Top 100 Most Valuable Global Brands list and the associated report here.